Smeg's flagship London store is certainly carving out a strong reputation for creative, iconic window displays in the capital and further afield. Adourning the store's recent windows include several very special displays in collaboration with Dolce and Gabbana, a RIBA architects award winning scheme featuring our innovative new Linea oven and hob. There's even a window showcasing Smeg's FIAT 500 drinks chillers - arranged in Italian tricolore, naturally.

Smeg's Wedding Themed Display

With Royal Wedding fever hitting the capital over recent months, Smeg's eye catching wedding themed display (pictured above) proved a strong hit amongst passers by. Topping this was always going to be no mean feat! Wimbledon is the latest high profile event to descend on London, so what better inspiration for the latest in-store summer display than the latest tennis grand slam!

Latest in-store Summer Display

To the front of the store's Regent Street St James's facade, visitors can spot a brand new window inspired by the All England Club featuring a umpire chair, housing our very own Union Jack FAB5 mini bar fridge as the match official. The theme takes inspiration from all things 'deucing', or was it juicing? Smeg's iconic 50's style small appliance range includes the award winning Slow Juicer, Citrus Juicer, Blender (with new Bottle to Go accessory), all used to prepare freshly pressed, squeezed and blended juices.

Wimbledon Whites

Tumbling from Smeg's white FAB10 drinks fridge, many of the ingredients can be seen including citrus fruits such as oranges, limes and grapefruit along with other fruit and vegetables.The backdrop of the set is an imposing full height net and for the eagle-eyed amongst you, the Smeg logo is even made up from wait for it, tennis balls! Passers by can tag @smeg_uk on Instagram using #DEUCEJUICE #ADVANTAGESMEG

To Smeg's Carlton Street aspect, the theme is carried across here too. The 'Wimbledon Whites' theme comprises a complete collection of new and existing white small appliances, with the exception of the soon-to-launch Union Jack toaster as the hero at the heart of the display.

Images credit: Dylan Thomas