Theatre and Cook School

Theatre and Cook School

Whether you're a budding chef, keen foodie, an event manager or just a design fan, a visit to Smeg St James’s is not complete without a visit to the store’s lower ground floor.

A Range of Appliances

You’ll discover a selection of Smeg’s extended range of large appliances, from American fridge freezers, through to the brand’s wide selection of range cookers, alongside complete collections built-in oven aesthetic ranges. But what’s most striking  is guests marvelling at the huge expanse set out as tiered 60 seater cooking theatre complete with four live cook stations and professional demonstration kitchen, all housed under Regent Street.  


The facility is ideally suited for a wide range of events, from live chef demonstrations filmed on camera, supported via sophisticated AV equipment, through to a space designed for more personal supper clubs, workshops, cooking masterclasses, corporate presentations and fun team building challenges. 

Contact Us

All events are designed to suit your bespoke needs, from catering options to event hosts, VIP gift bags to cloakroom services. Please contact us to discuss your event in more detail, download our cook school and theatre brochure, or why not complete our newsletter to receive notifications of the latest in-store events – direct to your inbox!

Smeg Events

We host our own in-house events called Smeg Essentials and Experience Smeg. Smeg Essentials has been created for those who own Smeg appliances but want to get more out of them and Experience Smeg are for those customers who want to see the product working before purchasing. Find out more about our events, here