Privacy and Cookie Policy


This website is owned by Smeg S.p.A (the "Company", “Smeg”, “we” or “us”) whose local subsidiary (Smeg (UK) Limited) registered office is at The Magna Building, Wyndyke Furlong, Abingdon, Oxfordshire, OX14 1DZ and our company registration number is 2365886, and we are the ‘data controller’ of the personal information you provide to us.

We are committed to protecting and respecting your privacy when visiting our website and providing us with your personal information and this privacy policy statement summarises what personal details we may collect from you before, during or after you use our site and what we will do with them. You can contact us via the postal address above or via email at [email protected].

This page is updated as changes to our policy are made.

What Personal data do we collect?

During your visit to our Site, we will only collect personal information that you choose to provide, if for example you: contact us with an enquiry; register on the Site; enter a competition or prize draw; request us to provide you with further information; post information to a public area of the site or take advantage of a promotion.  

If you share other people’s data with us, for example if you buy one of our products for another family member, you will need to check that person consents to you providing that information to us

How do we use your personal data and on what legal grounds?

We may use the information held about you in the following ways:

  • To notify you of any changes to our service
  • To ensure that the content of our site is presented in the most effective manner for you and your computer
  • To provide you with the information, products and services requested from us
  • To provide you with helpful information about our products or services which you use, including any software updates for ‘smart’ products
  • To send you details about how to look after your Smeg products
  • To provide product safety notices
  • To allow you to participate in interactive features of our service, should you choose to do so
  • To perform our obligations concerning any contracts entered into between you and us, including under relevant product warranties


Where you have given your permission for us to use your data for particular purposes, or where we send you communications relating to Smeg products and services, you can at any time change your preferences as to how your data is used by us. You can contact us to change your preferences.

We may also use information about your visits to our Site to enhance your visit to our Site and to create a general demographic profile of visitors. However, once your session ends (approximately 20 minutes after leaving the Site or upon closing all instances of your web browser), the data will only be used in a collated form and we will not be able to identify you personally from such data.

Telephone calls and e-mail correspondence with Smeg at the email addresses accessible through, or obtained from, this Site may be recorded or monitored. By using these communication methods you are consenting to the recording and/or monitoring of your calls and emails.

‘Smart’ Products

If you have purchased one of our internet-enabled ‘smart’ products, we may collect and handle personal information directly from such product when connected to the internet.  The information we collect might include: information about how the product is used to help us review and improve performance. We may also collect information about your internet connection [and mobile device].

The information we collect may also include location data showing the location of your smart product.  We collect this data so we can assess the environment in which the product is situated, to help us maximise performance of your product.

Social Media

You may contact us or comment on our products and services through social media. The information we collect from social media and online sites sometimes includes personal information that has been put online and is publicly available.  Please refer to the relevant social media sites for details of their own privacy policies on how they collect and share your personal data.

How do we store and protect your data?

We will endeavour to ensure that the personal information you submit to us is kept private and secure, and held in accordance with relevant laws. We will not sell, rent or otherwise disclose the personal information you provide to us through the Site to third parties (other than as listed below) unless we are required to do so by law.

Third parties who provide services on our behalf

We share your personal information with certain third parties who provide services on our behalf. They only have access to the personal information they need to perform those services. They are required to keep your personal information secure and confidential and may only use it as permitted by us in accordance with this Privacy Policy. The third parties who provide services on our behalf fall into the following categories:

  • Other Smeg group companies in Europe
  • Our logistics service providers who store and transport our products
  • Our service repair engineers
  • Marketing agencies appointed to provide services to us
  • The service providers operating this Site on our behalf
  • Social media platforms

How Long Do we Store Your Data?

We will not keep your data for longer than is necessary for the relevant purposes set out in this Privacy Policy.  Where you have purchased a product or service from us, we will hold your relevant personal details to enable us to provide after-sale services and to administer the relevant warranty. Different retention periods apply for different types of data, however the longest we will normally hold your data is six years.

Your rights

Under the General Data Protection Regulation (GDPR) and The Data Protection Act 2018 (DPA) you have a number of rights with regard to your personal data.

You have the right to request from us access to and rectification or erasure of your personal data, the right to restrict processing, object to processing as well as in certain circumstances the right to data portability.

If you have provided consent for the processing of your data, you have the right (in certain circumstances) to withdraw that consent at any time which will not affect the lawfulness of the processing before your consent was withdrawn.

You have the right to lodge a complaint to the Information Commissioners’ Office if you believe that we have not complied with the requirements of the GDPR or DPA with regard to your personal data

Please contact us [here] in writing if you have any queries in relation to your rights.

Sale and transfer 

In the event of a sale, transfer, merger, change of control, consolidation, reorganization or liquidation of Smeg, we may sell, transfer or assign to third parties information you have provided to us, including but not limited to personally identifiable information and other information concerning your relationship with us.

Public areas 

Any information you post on the public areas of the Site (e.g. chat rooms, bulletin boards) is accessible to and used by others and may result in unsolicited messages or other contact from others. You are advised to use caution when posting personal information about yourself in public areas of this Site.


We may use "cookies" to help us recognise you on any return visits you make to our Site and to make any registration or other procedures easier for you. Cookies are small pieces of information, which will be stored by your browser on your computer's hard drive. The cookies used by us will not give us any personal details about you and we do not use any data collected by the cookies to identify any individuals. If you do not wish cookies to be stored on your browser please refer to the relevant help menu looking under cookies, privacy or security but note that in doing this you may be unable to access certain parts of our site. For more information on cookies, please visit 

No data collected from children 

Our Site is not directed at children and should not be accessed by them. We will not knowingly collect information from minors without their parent's or guardian's consent.

Third Party Websites

From time to time our Site may contain links to and from the websites of our partner networks and affiliates. If you visit any of these sites, please note that they have their own privacy policies and you should check these before submitting any personal data. We cannot accept any responsibility or liability for these policies.

We welcome any questions, comments and requests regarding this privacy policy and invite you to email them to [email protected]

Contacting Us

Please contact us via the registered office address stated above or by email at [email protected]  If you wish us to remove your personal details from our marketing database at any time, please write to us at the registered office address stated above or by email at [email protected] 

Ref: smegprivacypolicy-DOC097V2.0



As you navigate around the SMEG website we collect data such as the IP address of your computer and the pages you visit. This data is collected from all users in order to ensure that the site functions properly and that the visitors navigation experience is as easy as possible. SMEG do not collect any data for commercial purposes or in order to identify the visitor. The visitor remains anonymous. The cookies are stored in relevant logs and can only be disclosed to authorities, in the extreme case that it is requested by a court of law. 

What are Cookies? Cookies are pieces of information exchanged between a SMEG server and your computer and allow the creation of statistics on areas of the site visited by users anonymously. The collected data is then read in an aggregate form to understand the efficiency of the site and browsing experiences. Cookies used, therefore do not contain any personal information about users. The majority of browsers are able to detect new cookies and to ask the user for acceptance. If your browser has been set to not accept cookies then navigating the site would be difficult.

We work with third party suppliers who may also set cookies on our website, for example Google Analytics. These third-party suppliers are responsible for the cookies they set on our site. If you want further information, please go to the website for the relevant third party. You will find additional information in the table below.

Which cookies do we use and why? We use the 4 Google Analytics cookies below which measure navigation data:

If you wish to disable Google Analytic cookies, please see the following page:

In order to improve your navigation, we use 3 other cookies:

Social Network Cookies

Some pages on the site include sharing buttons for major Social Networks, these pages have cookies that are generated by the specific Social Networks selected. F or more information, please see the following pages: 

We use cookies to give you the best possible experience on our site. By continuing to use the site you agree to our use of cookies.

If you do not want to accept cookies, you can change your browser settings so that cookies are not accepted. If you do this, please be aware that you may lose some of the functionality of this site. For further information about cookies and how to disable them please go to the Information Commissioner’s webpage on cookies:


Ref: smegcookiespolicy-DOC098V2.0