A very special opening

The Smeg St James’s flagship store, coming soon!

Opening in the heart of central London this summer, Smeg’s new flagship store, located at 14 Regent Street St James’s, is nestled between some of the capital’s most famous landmarks.

Housed in the beautifully restored architectural surroundings of the former St James’s Market, the store offers the perfect setting to house Smeg’s extensive collection of premium large and small appliances.

Discover more about our extensive range, discuss your design plans, or even join us for a cooking demonstration. We look forward to welcoming you to Smeg St James’s very soon!

To celebrate the arrival of the Smeg St James’s store, simply enter your details below to be in with a chance of winning an iconic Union Jack FAB5 mini drinks fridge*. We’ll also be in touch to keep you posted with store opening information. Good luck!