• FLAGSHIP STORE
    SMEG
    SMEG
    LOCATED AT 14 REGENT ST ST JAMES'S
  • AN ITALIAN ICON
    SMEG
    SMEG
    NOW IN LONDON
  • SITUATED IN THE HEART
    SMEG
    SMEG
    OF THE WEST END
  • PURPOSE BUILT THEATRE
    SMEG
    & EXTENSIVE RANGE ON SHOW
  • ITALIAN DESIGN
    SMEG
    SMEG
    LONDON ARCHITECTURE
  • COMBINING TECHNOLOGY
    SMEG
    SMEG
    WITH STYLE

OPENING TIMES

SEE PRODUCT RANGE

SMEG ST JAMES'S
What's In Store?

Why not visit us in store to browse our extensive range of small and large appliances, gifts and accessories.

Healthy Living
Healthy Living
Vivere Italiano

Healthy, happy eating inspired by the world’s greatest cooking region

Taste
La Dolce Vita

As a nation we're lovers of all things Italy. There's the art, the cars, and the fashion, but let's not forget delicious food & drink. The good life. 

A COLLABORATIVE EVENT WITH RACHEL KHOO
A COLLABORATIVE EVENT WITH RACHEL KHOO

On Saturday 28th July at the Smeg Flagship store on Regent Street, St James’s, Rachel Khoo and Smeg hosted a collaborative event celebrating the release of Rachel Khoo’s latest book, My Little Swedish Kitchen.

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Proudly Made in Italy