• FLAGSHIP STORE
    SMEG
    SMEG
    LOCATED AT 14 REGENT ST ST JAMES'S
  • AN ITALIAN ICON
    SMEG
    SMEG
    NOW IN LONDON
  • SITUATED IN THE HEART
    SMEG
    SMEG
    OF THE WEST END
  • PURPOSE BUILT THEATRE
    SMEG
    & EXTENSIVE RANGE ON SHOW
  • ITALIAN DESIGN
    SMEG
    SMEG
    LONDON ARCHITECTURE
  • COMBINING TECHNOLOGY
    SMEG
    SMEG
    WITH STYLE

VISITING THE STORE

SEE PRODUCT RANGE

SMEG ST JAMES'S
What's In Store?

Why not visit us in store to browse our extensive range of small and large appliances, gifts and accessories.

Healthy Living
Healthy Living
Vivere Italiano

Healthy, happy eating inspired by the world’s greatest cooking region

SMEG LAUNCHES LIMITED EDITION FAB28 MICKEY MOUSE FRIDGE
SMEG LAUNCHES LIMITED EDITION FAB28 MICKEY MOUSE FRIDGE

To mark 9 decades since the first debut of Mickey Mouse, Smeg’s iconic FAB28 fridge has been brought to life by an original drawing of Disney’s most iconic character.

A COLLABORATIVE EVENT WITH RACHEL KHOO
A COLLABORATIVE EVENT WITH RACHEL KHOO

On Saturday 28th July at the Smeg Flagship store on Regent Street, St James’s, Rachel Khoo and Smeg hosted a collaborative event celebrating the release of Rachel Khoo’s latest book, My Little Swedish Kitchen.

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