• AN ITALIAN ICON
    SMEG
    SMEG
    NOW IN LONDON
  • ITALIAN DESIGN
    SMEG
    SMEG
    LONDON ARCHITECTURE
  • FLAGSHIP STORE
    SMEG
    SMEG
    14 REGENT STREET ST JAMES'S
  • COMBINING TECHNOLOGY
    SMEG
    SMEG
    WITH STYLE
  • SITUATED IN THE HEART
    SMEG
    SMEG
    OF CENTRAL LONDON

OPENING TIMES

SEE PRODUCT RANGE

SMEG ST JAMES'S

Why not visit us in store to browse our extensive range of small and large appliances, gifts and accessories.

Healthy Living
Healthy Living

Healthy, happy eating inspired by the world’s greatest cooking region

Taste

As a nation we're lovers of all things Italy. There's the art, the cars, and the fashion, but let's not forget delicious food & drink. The good life. 

Events

To celebrate the grand opening our brand new London flagship store, Smeg hosted an exclusive launch party, utilising our beautiful three-storey space amid the heart of St. James’s Market, Regent Street.

Proudly Made in Italy

SAVOUR
The taste of Italy conjures up all sorts of associations: the wonderful culture, the food and wine, the history & the landscape. La Dolce Vita, put simply.