• FLAGSHIP STORE
    SMEG
    SMEG
    LOCATED AT 14 REGENT ST ST JAMES'S
  • AN ITALIAN ICON
    SMEG
    SMEG
    NOW IN LONDON
  • SITUATED IN THE HEART
    SMEG
    SMEG
    OF THE WEST END
  • PURPOSE BUILT THEATRE
    SMEG
    & EXTENSIVE RANGE ON SHOW
  • ITALIAN DESIGN
    SMEG
    SMEG
    LONDON ARCHITECTURE
  • COMBINING TECHNOLOGY
    SMEG
    SMEG
    WITH STYLE

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SMEG ST JAMES'S
What's In Store?

Why not visit us in store to browse our extensive range of small and large appliances, gifts and accessories.

Healthy Living
Healthy Living
Vivere Italiano

Healthy, happy eating inspired by the world’s greatest cooking region

Taste
La Dolce Vita

As a nation we're lovers of all things Italy. There's the art, the cars, and the fashion, but let's not forget delicious food & drink. The good life. 

Smeg collaborate with Rachel Khoo
Rachel Khoo: Exclusive cookery demo and book signing!

 

To celebrate the launch of her latest cookbook, Smeg have joined forces with bestselling author, chef and BBC TV star, Rachel Khoo, to carry out a special one-off exclusive cookery demonstration in store on Saturday 28th July 2018.

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Proudly Made in Italy