• FLAGSHIP STORE
    SMEG
    SMEG
    LOCATED AT 14 REGENT ST ST JAMES'S
  • AN ITALIAN ICON
    SMEG
    SMEG
    NOW IN LONDON
  • SITUATED IN THE HEART
    SMEG
    SMEG
    OF THE WEST END
  • PURPOSE BUILT THEATRE
    SMEG
    & EXTENSIVE RANGE ON SHOW
  • ITALIAN DESIGN
    SMEG
    SMEG
    LONDON ARCHITECTURE
  • COMBINING TECHNOLOGY
    SMEG
    SMEG
    WITH STYLE

OPENING TIMES

SEE PRODUCT RANGE

SMEG ST JAMES'S

Why not visit us in store to browse our extensive range of small and large appliances, gifts and accessories.

Healthy Living
Healthy Living

Healthy, happy eating inspired by the world’s greatest cooking region

Taste

As a nation we're lovers of all things Italy. There's the art, the cars, and the fashion, but let's not forget delicious food & drink. The good life. 

With the festive season upon us, Smeg is helping London shoppers get into the festive spirit and offering a helping hand in preparing delicious Christmas recipes. 

Proudly Made in Italy

SAVOUR
The taste of Italy conjures up all sorts of associations: the wonderful culture, the food and wine, the history & the landscape. La Dolce Vita, put simply.