In the St James's Area

St James’s Market is located in the heart of the West End, surrounded by famous landmarks, luxury brands and some of the capital’s most popular food and drink spots. St James’s Market has something for everyone. To make the most when planning your visit, we’ve put together some of our highlights – things to do, places to eat and hotels to try.

One of St James’s greatest lures is its location. From Piccadilly Circus Tube Station head south down Regent Street St James’s, towards Pall Mall for around 1 minute. You’ll pass some fantastic stores along the way including Osprey, Jigsaw, Paul and Shark and Aspinall of London. Situated on the corner of Regent Street and Carlton Street, you’ll find Smeg at 14 Regent St, St James's.

Culinary Experiences to Savour

With cooking and food at the centre of everything we do at Smeg, we're delighted to have so manty fantastic neighbouring restaurants and eateries to try!

Whilst there is real variety in the types of restaurants in St James’s, a constant is the quality of dining on offer. Highly commended Japanese Anzu is a popular lunch destination, whilst our Michelin starred adjoined neighbours Aquavit offer a fantastic, Nordic inspired menu looking out over the beautiful pavilion. For elegant Northern Italian dining, try Cafe Murano or try seafood tapas on neighbouring Veneta’s menu. If you're tight for time, grab a quick bite from Duck and Waffle , again located behind our store in St James’s Market. Also worth a try is the vibrant Cicchetti on the corner of Piccadilly for delicious venetian plates. For something quick, a soup, salad or panini perhaps, or even just great coffee, why not try the Urban Tea Rooms.

St James’s reputation for fine food goes beyond some of the cities best restaurants, with fantastic produce and ingredients all available close by, such as Ole and Steen behind us on Haymarket, a great choice for fresh Danish pasties and breads, and La Maison Maille’s boutique standing in the entrance of Piccadilly Arcade, offering delicious mustards – foodie heaven.

Whether it’s for a break from shopping or pre-dinner aperitifs, St James’s Market features a number of popular watering holes, ranging from heritage hotels to sophisticated cocktail bars, and exclusive private members clubs such as Boodles formed way back in 1792. What’s more, why not pay a visit to Berry Bros & Rudd, Britain’s oldest wine merchant for your favourite bottle.

A Retail Experience with a Difference 

Regent Street offers some of the world’s most prestigious shops and brands. Whilst in town, it’s worth paying a visit to Hamleys Toy Store, the iconic Liberty of London and of course, no trip would be complete without a visit to Fortnum and Mason.

For those in the mood for shopping, the host of designer brands and Italian labels is endless, and seconds from the store you’ll find Dover St Market, or famous Jermyn Street housing numerous celebrated shoemakers and tailors such as Joseph Cheaney and Budd Shirtmakers in nearby Piccadilly Arcade, alongside household designer brands such as Dunhill and Barbour.

Take In Some Culture During Your Visit to the Capital

St James’s Market is in close proximity to some of London’s tourism and cultural hotspots. The hustle and bustle of Soho and Covent Garden around a ten-minute walk from St James’s, with Leicester Square around 4 minutes away. For those interested in the arts, no trip would be complete without a visit to the Institute of Contemporary Arts, the Royal Academy of Arts, National PortraitPullman Galleries, or even BAFTA.

Theatre wise, the Queen’s Theatre (Les Miserables) is located around 4 minutes away on Shaftsbury Avenue alongside many other West End theatres within a stone’s throw, including Theatre Royal and the London Palladium.

Famous landmarks are also close by, from the iconic Eros monument only a minute away at Picadilly through to Trafalgar Square, around a seven minute walk, not forgetting the royal residence of St James’s Palace, Buckingham Palace and Westminster / Big Ben all must's. Why not time your visit to take in the trooping of the colour, and visit Horse Guards Parade on the Mall where you may spot the changing of the guards. For those into London’s history, Churchill War Rooms is worth a visit, or for those more energetic, join a fun walking or cycling tour. If you’ve had enough walking for one day, there is always a classic black cab tour at your disposal or the amphibious Yellow Duck tour for a real change!

Business Services, Hospitality and Luxury Hotels

During your stay in London, business or pleasure, a range of services can be assured, from the first-rate business facilities at the Institute of Directors (IoD) situated on Pall Mall, only a few minutes away from Smeg. For a business meeting over lunch, why not try The Wolsley, Brasserie Zedel or The Ritz.

Hotel wise, for a luxury night's stay closeby, why not try Sofitel St James, The Cavendish, W Hotel LondonSt James Hotel or Hotel Cafe Royal, where you may also spot the odd Smeg appliance too! 

Travel and Parking

For more information on how best to travel in to see us, please visit the homepage and click 'visiting the store'. Should you wish to drive and park, Trafalguar Square Q Park and Leicester Square Q-Park are a couple of minutes walk away, or 3 minutes to the NCP on Brewer Street.

We look forward to welcoming you to Smeg St James’s and wish you a safe journey and fantastic stay whilst in London.