For the store's prominant 7m high windows, Coffey Architects were challenged to create a display celebrating the launch of our new Linea built-in collection, maximising the shop’s imposing 7m high ceilings whilst maintaining clear views into the store. Image Credit: Tim Soar, Courtesy of Coffey Architects. Through a hands-on process of iterative refinement with contractor, Trick of the Eye, alongside structural engineers, Morph Structures, Coffey explored installation options that would both market our product range and promote the brand's rich heritage. Image Credit: Tim Soar, Courtesy of Coffey Architects.
Creating intrigue and delight through threshold and repetition, Coffey Architects has utilised the Linea collection’s cast iron pan stand to create an intricate patterned screen. The multiplication of this heavy and industrial component paradoxically creates a landscape that resembles a delicate weave, whilst showcasing Smeg’s high end cooking products. It filters and diffuses light, casting beautiful, active shadows inside the store during the day and out onto the pavement at night. Image Credit: Tim Soar, Courtesy of Coffey Architects.